It has been suggested that nudges – approaches that steer people in certain directions while maintaining their freedom of choice – might offer an effective way to change behaviour and improve outcomes at lower cost than traditional policy tools.
Nudges have been applied across a wide range of areas in the UK and globally. However, there is relatively little in the way of coverage of nudge-type behaviour change interventions to health care specifically and some uncertainty about how effective nudges are in bringing about desirable behaviour change.
This review begins to address this gap by:
- providing a map of the evidence of the application of nudge-type interventions in health care
- considering opportunities for reducing inefficiency and waste in health care.
The review identifies:
- nudge-type interventions with potential to increase efficiency and reduce waste in health care
- areas of inefficiency and waste to which nudge-type interventions might be productively applied
- opportunities and considerations for those looking to introduce nudge-type interventions