The simplicity of exhorting people to “be more active” belies how complicated it can be to put this into practice. Increasing physical activity requires individuals to do things differently | The Conversation
Can individuals alone make the changes that are required? Public health campaigns imply that they can, focusing on how to live a healthier, more active life. But do the roots of inactivity really lie only in the behaviour, decisions and motivations of individuals? Or are there wider factors which need to be recognised and addressed?
Plenty of evidence suggests that external influences are also important, and there is mileage in ensuring that these elements are integrated into addressing individual behaviour.
Consider, for example, the challenge of raising physical activity levels among older people. This is a priority for public health given the predicted 89.3% increase in the numbers of older adults to 9.9m in the UK by 2039. According to Sport England, 54% of those aged 75 and above are doing less than 30 minutes of physical activity a week.
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