University of Sheffield | August 2018 | Two-thirds of alcohol sales are to heavy drinkers
A new study from the University of Sheffield’s Alcohol Research Group in conjunction with the Institute of Alcohol Studies research has found that alcoholic beverages purchased in supermarkets and off-licences (81 per cent) compared to pubs, bars, clubs and restaurants (60 per cent) were more likely to be consumed above guideline levels. The research findings which have now been published in the journal Addiction show that if people consuming alcohol followed guidance and adhered to recommended levels of intake, sales of alcohol would plummet by £13 billion.
The study also indicates that heavy drinkers generate a greater share of revenue for producers of beer (77 per cent), cider (70 per cent) and wine (66 per cent) than spirits (50 per cent).
Notable findings :
• Drinkers consuming more than the government’s low-risk guideline of 14 units per week make up a quarter of the population, but provide 68 per cent of industry revenue.
• Four per cent of the population drinking at levels identified as ‘harmful’ account for almost a quarter (23 per cent) of the total value of all alcohol sold.
The research, also explores the financial importance of heavy drinking to different types of retailers and producers (via University of Sheffield).
The full news release is available from the University of Sheffield
The journal article is available from Addiction
Full reference: Maheswaran, R., Green, M. A., Strong, M., Brindley, P., Angus, C., and Holmes, J. | 2018| Alcohol outlet density and alcohol related hospital admissions in England: a national small‐area level ecological study| Addiction| https://doi.org/10.1111/add.14285.
Alcohol outlet density and alcohol related hospital admissions in England: a national small‐area level ecological study via Wiley
In the news:
The Telegraph Heavy drinkers fuel alcohol industry
Evening Standard Alcohol Firms would lose a staggering £13bn if drinkers in England stuck to limits, study shows